“A big challenge for podcast listeners today is the ability to easily navigate all the audio-on-demand content across different platforms and services,” said Greg Gentschev, SVP of Product Management, Gracenote Music and Auto at Nielsen. At that rate, the audience for podcasting could double by 2023. According to Nielsen Scarborough, the audience for podcasting has been growing by 20% on average for the last six years. With this new offering, streaming music platforms, consumer electronics (CE) companies, Multichannel Video Programming Distributors (MVPDs) and automakers can create personalized listening experiences, allowing podcast and talk radio fans to connect to a broader range of personalities and topics than ever before.īased on steadily increasing popularity, podcasts have entered the mainstream as a broad-reaching entertainment medium. Leveraging descriptive data and unique IDs, Gracenote Audio On Demand helps streaming music platforms, CE device makers, MVPDs and automakers to drive listener engagement and tune-inĮMERYVILLE, CA, – Nielsen (NYSE: NLSN), a global measurement and data analytics company, today launched Gracenote® Audio On Demand, a standardized and enriched dataset enabling powerful navigation, search and discovery of more than 37 million podcast episodes across all digital entertainment platforms.